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June 17, 2016

Citrix Synergy 2016

A few weeks ago, the Tricerat team returned home from sunny Las Vegas after an exciting week at Citrix Synergy. Anticipation ran high after big changes at Citrix—a new CEO, brand new product and services focuses and an updated, two-pronged attack to reenergize the Citrix brand. The conference did not disappoint!

Our Observations:

We loved learning more about consumer needs while working in the expo hall. Citrix Synergy gave our team the opportunity to speak with customers, Citrix reps and potential customers about what’s on their lists. We noticed more and more attendees visiting booths looking for solutions to their organization’s specific problems as opposed to browsing vendors for general information. Citrix printing problems are still very real for many users, so we were excited to share our tech and the ways it simplifies the printing process in Citrix.

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