Meet Michelle. You know those people who are ‘the glue that holds everything together?’ Well, she inspired the concept. Michelle is our Marketing Communications Manager, responsible for internal and external communications about products, initiatives, leads and more. Michelle attacks every day with an infectious attitude that not only inspires us to work harder, but also to be better people. We’d be hard-pressed to find someone more devoted to our customers and team– she’s one of a kind.
Tell us about yourself!
I grew up in Columbia, MD, where I attended Howard Community College and had an incredible English professor who also was a playwright in New York City. A few of my classmates and I took a trip to one of his off-Broadway shows and met a woman who spoke very highly of Hunter College. There I majored in creative writing and media studies. I worked for several “urban culture” magazines and online sites as a freelance writer, interviewing a lot of artists and musicians, including Immortal Technique, Alice Smith, Royce Da 5’9, The Cool Kids, Roy Ayers, The Elevaters, and graffiti artists Tracy 168 and COCO144. I moved to Los Angeles after graduating from Hunter College for about 9 months and then moved back home to Maryland.
Fast forward 10 years, I’m married, with an amazingly beautiful daughter, Fiona. I am an avid writer and reader, yogi, runner, and outdoor explorer. I love to travel – exploring nature in my own backyard and adventuring abroad. I enjoy dancing, hula hooping, cooking, baking sweet treats, laughing a lot, and sharing all of these experiences with family and friends!
What are you responsible for at Tricerat?
Communications: Both external and internal. I am constantly asking myself, “How do [we/I] delight our [customers/colleagues]?” I try to actively think about that in every outbound communication. And not just for customers…but my colleagues too. I want to make them smile, I want to make them feel good about themselves.
Lead Generation: I’m constantly thinking of new approaches, new programs, new ideas to generate leads. From email campaigns to webinars to videos to case studies to trade shows to (upcoming) podcasts to valuable marketing content to call campaigns to door-to-door campaigns to Earth Day challenges to free pass giveaways to … the list goes on.
Three items on or around your desk?
My daughter’s artwork (“H” for House/the very hungry caterpillar/her hand prints of One Fish, Two Fish, Red Fish, Blue Fish) for creative inspiration.
A picture of Yellowstone National Park to bring a little of the great outdoors inside my cube and to remind me of one of the most beautiful places on Earth I’ve been so fortunate to visit. Funny story behind this picture because there are bears on it. When we camped there, on our first night the park ranger gave us a long talk about recent bear sightings and the importance of keeping all food away from the campsite. That night, we swore we heard a bear brushing up against our tent. We laid there in silence for a while before going out to see what it was. Turns out it was just the fly on the tent that had come loose. Whew!
A “BS” flag that my father-in-law gave me from when he used to work for the government. They gave one to all of his colleagues so they could use it when in meetings. Luckily, I’ve never had to use it, and no one’s had to use it on me.
The first device I reach for in the morning…
Device? (Besides the alarm clock at 5:45 a.m.) The baby monitor and think to myself do I have time to meditate before starting my day?
After arriving at Tricerat in the morning, my first stop is…
My desk. I like to dive into emails from the previous evening and early morning. Then I know how strong to make my coffee, which is the next stop.
How long have you worked for Tricerat? Any important milestones?
I have been with Tricerat for 5 ½ years. The largest milestone for me is probably when, after a few challenges, my role switched to managing all outbound communications and I became Marketing Communications Manager. I definitely felt like it was a serendipitous moment because I had come to know our customers well, our product well, and our marketing tools well enough to take Tricerat to the next level.
I leave work each day knowing I have ____________ for my team and clients…
… tried to make someone’s day easier, brighter, and hopefully more pleasant …
Any funny IT headaches?
Hmmmm, this is a tough one. I’d have to say the funniest IT headache I can remember would be when a coworker sent out an email to AllHands (the entire company) about a SURPRISE birthday party for one of the employees. Oops!!
Which Tricerat product is your favorite?
My favorite product would have to be PAT (Profile Acceleration Technology). It’s a utility tool that helps users with long login/logoff times regardless of profile type. The marketing team had so much fun coming up with quirky slogans and catchy phrases for it (think Pat from Saturday Night Live). While we don’t offer it currently, there are talks about rebranding it and re-releasing it as a utility tool. Be on the lookout…
If I could have dinner with any three people, dead or alive…
- Bob Marley – He seemed to be so in touch with love and humanity, and way ahead of his time. Although he lived a short life, he was wise beyond compare. “The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.”
- Hunter Thompson – I studied him in college and grew especially akin to his style of journalism. He literally became a part of the crowds he observed and reported on. He was sucked in to everything from starting his career in San Juan (Rum Diary) to riding with the Hells Angels to politics (including my favorite novel of his “Fear and Loathing on the Campaign Trail of ‘72”) to the Kentucky Derby (my favorite article “The Kentucky Derby is Decadent and Depraved”) to the gambling sinners of Las Vegas to the Rumble in the Jungle (Ali vs. Foreman) to running for Sheriff of Aspen, Colorado.
- Tom Petty – My dad took me to my first Tom Petty & the Heartbreakers concert when I was 13 years old. I have been a die hard fan ever since, traveling across the country to see him play. I admire how he has kept his personal life out of the limelight. Tom’s classy and graceful.
Famous last words?
“Some people search for happiness, others create it.” That’s been my mantra and guiding light since I made it through my crazy adolescence. I think it speaks very loudly to the kind of person I am – personally and professionally.