---
title: Tricerat Attends GITEX in Dubai, UAE
description: The Tricerat team attended GITEX, the largest IT trade fair in the Middle East. The trade show allowed visibility through our channel partner Distilogix.
image: https://www.tricerat.com/hubfs/Blog_Gitex2016-300x300.png
---

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November 13, 2015

# Tricerat Attends GITEX in Dubai, UAE

Written by[Tricerat](https://www.tricerat.com/blog/author/tricerat)

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## Simplifying IT Around the Globe

Last month, the Tricerat team attended [GITEX](http://www.gitex.com/), the largest IT trade fair in the Middle East. The trade show, located in Dubai, UAE allowed visibility for Tricerat through our channel partner Distilogix. Despite being overseas, our focus throughout the show was no different than usual: to present products that simplify IT processes—and make existing environments work to their full potential. We quickly learned that no matter what language you speak or system you run, printing in virtual environments can still be frustrating.

### ![Gitex Technology Week](https://www.tricerat.com/hs-fs/hubfs/gitex-event-banner.jpg?width=1280&name=gitex-event-banner.jpg)

#### What was trending?

We were thrilled to see excitement around mobility: we noticed many larger organizations prioritizing mobile printing and demoing our [Simplify Printing TX](https://www.tricerat.com/tricerat-virtual-print-driver-software) product.

#### Any fun memories?

The Distilogix booth was conveniently located near a display showing smart scooters from China. We spent free time zooming around the expo floor!

20222942117

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