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Marketing Director |
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Overview:
triCerat is an innovative world-class software company that prides itself in creating a unique assortment of solutions for workspace and desktop management. Our continuous commitment to quality and superior customer service has made triCerat a leader in the industry. Teamwork, collaboration and dedication by our employees create an energetic atmosphere that is unmatched!
Key Role:
The Marketing Director will be responsible for leading and managing the company’s marketing organization and activities worldwide. Responsibilities will include marketing communications, brand awareness, market analysis, and website and email campaign management. This position requires forward-thinking intelligence that will drive triCerat’s efforts to position itself as a visionary leader and achieve its revenue goals.
Duties and Responsibilities:
- Manage and lead company’s marketing organization and activities
- Manage, develop, and define appropriate plans and strategies to support the company’s marketing and sales goals
- Oversee marketing communications including public relations, advertising, white papers, trade shows, seminars and events, and collateral materials
- Guide market research to identify target markets and market trends and to support competitive analyses in connection with the company’s products and services
- Implement enhancements to processes for lead generation efficiency, reporting, and analysis
- Drive and execute effective email marketing campaigns in support of product launches, new product features, events and trade shows, and other marketing goals
- Manage and expand online marketing and presence through use of online social networking tools, blogs, and other media assets
- Lead and execute website efforts to increase visibility and build engagement with target audience
- Analyze the user experience of our website, including content development, site navigation, conversion optimization, and promotional activities
- Educate and train marketing team on best practices and marketing concepts
- Work closely with Sales’ VP and Directors to align marketing programs to sales goals and improve lead conversion rates
- Interface with VP of Product Management on new product evaluation and rollout and collaborate on pricing and packaging strategies
- Develop and manage the company’s marketing budget
- Develop and manage metrics and success criteria for marketing efforts
Skills and Specifications:
- Demonstrated ability to develop, manage, and implement marketing strategies that drive sales, support product launch, and improve market positioning
- Proficient understanding of web site functionality, email marketing and social media initiatives
- Exceptional public relations skills and ability to develop strong media relationships
- Excellent communication skills with the ability to interact with senior management, and internal and external teams, partners and agencies
- Experience with online monitoring and measurement platforms
- Working knowledge of NetSuite enterprise resource planning and customer relationship applications
- Must be self-motivated and results-oriented, able to lead projects and interact with multiple departments
- Outstanding verbal, written and presentation skills
Qualifications:
- Bachelor’s degree in marketing or related field; MBA a plus
- Eight or more years of progressively responsible experience in marketing
- At least 3 years experience of managing marketing staff
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